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Our Story

The Agency That Refuses to Be Average

Born from frustration with mediocre results and opaque reporting, RED COMET ADS was built on a simple promise: deliver real, measurable growth — or don't take the client.

From a Single Desk in Dubai Media City

RED COMET ADS started with two media buyers, a shared Google Doc, and an obsession with attribution data. We had one belief: most agencies were burning client money on vanity metrics.

We set out to build something different — an agency where every dirham of ad spend is treated like it's our own. Where creative isn't an afterthought but the core of performance. Where clients get direct access to the people running their campaigns, not account managers who relay messages.

Today, we manage over $50M in annual ad spend, serve clients across 8 MENA countries, and maintain a 98% client retention rate — because results speak louder than pitch decks.

2019
Year Founded
8
MENA Countries
32
Team Members
150+
Brands Scaled
What Drives Us

Our Core Values

01
Results Over Relationships

We'd rather lose a client because we told them the truth than keep them by telling them what they want to hear. Honest data, honest conversation — always.

02
Creative is Performance

The best media strategy can't save a bad ad. We believe creative and media buying are inseparable — and we obsess over both equally.

03
Speed Without Sloppiness

Markets move fast. We move faster. But never at the cost of accuracy, brand safety, or strategic integrity.

04
MENA-First Perspective

We don't import Western playbooks and hope they stick. Our strategies are built from the ground up for Gulf consumers, culture, and platforms.

05
Radical Transparency

Every dollar, every metric, every decision is visible to our clients. No black boxes, no mysterious "platform fees," no surprises on invoices.

06
Continuous Improvement

We run internal retrospectives on every campaign. What worked, what didn't, and how we get better — for you and for us.

The People

Meet the Team

Former platform insiders, data scientists, and creative strategists — united by one mission.

RK
Rayan Khalil
Founder & CEO

Ex-Meta regional lead with 12 years in performance marketing. Built RED COMET to give brands the insider advantage.

LA
Layla Amin
Head of Strategy

Data scientist turned media strategist. Layla turns numbers into narratives that scale ad accounts from 5 to 8 figures.

OB
Omar Bilal
Creative Director

Award-winning creative who believes great ads are built on insight, not aesthetics. Led creative for 40+ brand launches.

FA
Fatima Al-Zaabi
Head of Media Buying

TikTok and Snapchat certified specialist with deep expertise in GCC audience behaviour and auction dynamics.

Work With a Team That's Actually Invested

Book a free 30-minute strategy call. No pitch, no pressure — just honest advice.

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